Analyst, Paid Search – Energy at Red Ventures in Charlotte, NC

📍 Location:
Red Ventures | Charlotte, NC 28273
🏢 Office-based Monday-Thursday, Remote Friday

About the Role:

Are you passionate about driving consumer growth in the energy sector? 🌱 Join Red Ventures as a Paid Search Analyst, where you’ll combine consultancy and consumer advocacy to help individuals make smarter energy choices for their homes. As part of this innovative team, you’ll reshape the energy landscape, turning electricity from a commodity into a meaningful household conversation.

In this exciting role, you’ll be responsible for implementing, optimizing, and analyzing paid search campaigns. You’ll work closely with Google Ads, Microsoft Advertising, and data-driven strategies to identify opportunities that drive revenue and help us stay on top of the rapidly evolving industry. If you’re someone who thrives in a data-rich environment, loves marketing, and enjoys diving deep into analytics, this is the perfect role for you.

Key Responsibilities:

• Campaign Execution & Optimization 📊: Develop and manage paid search campaigns for Red Ventures brands and partner organizations across platforms like Google Ads & Microsoft Advertising, ensuring effective budget management and performance optimization.
• Data-Driven Analysis 🔍: Leverage complex data sets to provide actionable insights and identify opportunities for account growth and optimization. Use machine learning algorithms and advanced data processing tools to manipulate large data volumes to derive meaningful solutions.
• Performance Tracking 📈: Analyze campaign performance, test new opportunities, and make data-backed recommendations for growth. Help the business achieve its marketing goals through continuous optimization and performance analysis.
• Innovation & Strategy 💡: Stay at the forefront of marketing technology, including deep learning and generative AI, to solve business problems in new and creative ways.
• Reporting & Communication 💬: Present clear, actionable insights to senior leadership, marketing teams, and clients. Translate complex data into understandable business solutions that drive measurable outcomes.
• Collaboration 🤝: Work closely with cross-functional teams, including marketing, product, and analytics, to execute strategies and deliver consistent results.

Qualifications:

• Experience: 1-2 years of experience in data-driven marketing, with a proven track record in paid search (Google Ads, Microsoft Advertising). Experience in campaign optimization, bidding strategies, and targeting search audiences is essential.
• Analytical Skills 🧠: Strong background in marketing analytics, including the ability to analyze and interpret data to identify trends, optimize performance, and drive growth. Experience with data extraction, manipulation, and visualization tools such as SQL, Pandas, Tableau, and ggplot.
• Technical Skills ⚙️: Advanced proficiency in Google Ads (AdWords) & Microsoft Advertising, and strong Excel skills. Experience in paid social platforms (Facebook, Twitter, Snapchat, TikTok) is a plus.
• Communication 🗣️: Outstanding ability to communicate complex data insights to both technical and non-technical stakeholders, from Analysts to Senior Leaders.
• Self-Starter 🚀: Strong problem-solving skills with the ability to take ownership of tasks and adapt strategies based on evolving business needs.
• Growth Mindset 📚: Passion for learning and staying current with the latest in digital marketing, including emerging technologies like AI and machine learning.

What We Offer:

💵 Compensation:
Competitive salary ranging from $80,000 – $100,000 (actual salary based on geographic location, qualifications, and experience).

Benefits:

• 🏥 Health Insurance (medical, dental, and vision)
• 🛡️ Life Insurance & Disability Coverage
• 🗓️ Paid Time Off (PTO) & Holiday Pay
• 💰 401(k) Plan with Company Match
• 👶 Paid Parental Leave Program
• 🧑‍⚕️ Employee Assistance Program (EAP)
• 💸 Flexible Spending Accounts (FSAs)

About Red Ventures:

Founded in 2000, Red Ventures is a rapidly growing portfolio of digital businesses that connect consumers with brands through integrated e-commerce and strategic partnerships. With a diverse range of proprietary brands like Bankrate, AllConnect.com, and Reviews.com, Red Ventures serves millions of users globally. We have over 3,000 employees across offices in the US, London, and São Paulo. Our headquarters are located just south of Charlotte, NC.

At Red Ventures, we prioritize building inclusive, dynamic teams that represent diverse perspectives. We are an equal opportunity employer and are committed to creating a diverse and supportive work environment for all our employees.

How to Apply:

If you’re ready to take your paid search skills to the next level and make a difference in the energy sector, we encourage you to apply today!

Find similar jobs at: https://us-jobfinder.com/jobs/

Red Ventures is committed to providing equal employment opportunities for all individuals. We value diversity and inclusion in our hiring process. Should you require accommodations due to a disability, please contact us at accommodation@redventures.com.